Client Success Stories

The Challenge

Steve's Property Maintenance had been in business for over 10 years, but was struggling to maintain consistent growth. Their previous marketing efforts relied heavily on word-of-mouth and traditional advertising, which resulted in seasonal fluctuations and unpredictable revenue. They needed a solution to generate a steady stream of qualified leads year-round.

Our Approach

After a comprehensive analysis of their business and target market, we implemented a multi-channel digital marketing strategy focused on:

• Developing targeted Google Ads campaigns with specific geographic and demographic parameters
• Creating a lead capture system with automated follow-up sequences
• Implementing conversion rate optimization on their existing website
• Establishing a remarketing campaign to re-engage potential customers
• Developing a content strategy to position them as industry experts

Challenges Overcome

During implementation, we faced several challenges:

• High competition in their service area driving up advertising costs
• Seasonal fluctuations affecting campaign performance
• Limited historical data for targeting optimization

We addressed these challenges by implementing advanced targeting strategies, developing seasonal campaign variations, and continuously optimizing based on real-time performance data.